Customer & Lead Management
The Customer & Lead Management module covers core capabilities including lead capture, customer profiling, and lifecycle operations, helping sales and operations teams build unified customer assets.
Sub-scenarios
- Lead Capture & Deduplication - Live code/social lead ingestion, deduplication, and quality assessment
- Customer Profile & Segmentation - Unified profile, tagging labels, segmentation, and alerts
- Customer Lifecycle Management - Stage identification, journey orchestration, risk alerts, and repurchase activation
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