Marketing Automation

Marketing Automation focuses on campaign orchestration, channel execution, lead nurturing, scoring, and continuous conversion optimization.

Sub-scenarios

• Campaign Orchestration & Management – design visual workflows, control budget and cadence, and automate post-campaign reviews.
• Content & Channel Outreach – manage templates, schedule multi-channel delivery, and keep approvals compliant.
• Lead Nurturing – automate journeys, serve personalized content, and coordinate manual touchpoints.
• Lead Scoring & Assignment – run scoring models, route hot leads intelligently, and monitor fairness.
• Testing & Conversion Optimization – perform A/B tests, analyze funnels, and roll out winning variants.

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