SCRM Social Customer Relationship Management Scenario Documentation
PowerX SCRM covers 14 business domains including social touchpoints, customer community operations, and intelligent analytics. The directory below lists detailed scenarios by "Business Domain → Primary Use Case." Click to view complete processes, roles, and metrics.
Business Categories
🛡️ Social Channel Onboarding & Governance
- WeCom Account & Permission Management - Unified account system, fine-grained permissions, compliance modularization
- Unified Social Channel Access - Rapid integration, unified monitoring, data attribution
🔗 System Integration & Data Orchestration
- CRM & SCRM Bidirectional Sync - Single customer view, real-time collaboration, quality assurance
- Order & Fulfillment Event Relay - Consistent customer experience, smooth internal collaboration, controllable risks
- Membership & Entitlement Sync - State consistency, entitlement closed loop, precise outreach
- Inventory & Recommendation Orchestration - Real-time alerts, efficient inventory clearance, regional differentiation
🎯 Lead Capture & Smart Assignment
- Social Lead Capture & Deduplication - Multi-entry access, precise deduplication, structured archiving
- Lead Routing & Reception Strategy - Intelligent dispatch, SLA control, load balancing
👥 Community & Customer Engagement
- Customer Group Operations & Profiling - Efficient group creation, real-time profiling, engagement management
- Social Customer Lifecycle Management - Stage identification, journey orchestration, risk alerts
🏷️ Smart Tagging & Customer Segmentation
- Automated Tagging & Scoring - Automatic tagging, tag governance, scoring system
- Dynamic Segmentation & RFM Insights - Dynamic segmentation, multi-scenario application, insight analysis
- Tag Conflict & Weight Governance - Conflict identification, priority strategy, approval & auditing
- Tag-driven Activation Use Cases - Precision outreach, sales assist, service prioritization
📣 Content Distribution & Engagement Automation
- WeCom Content Hub & Campaign Orchestration - Unified asset management, campaign orchestration, automated execution
- Chatbot Interaction & Messaging Automation - Auto-response, intelligent routing, marketing assist
🛒 Social Commerce & Distribution
- WeCom Mini Program Commerce - Seamless ordering, order sync, commission & incentives
- Group Payment & Coupon Redemption - Instant payment, coupon management, transparent progress
- Personalized Social Commerce Recommendations - Precision recommendations, multi-touchpoint formats, automated execution
- Social Affiliate & Partner Selling - Partner management, referral tracking, incentive settlement
🤝 Social Selling Assistant & Field Collaboration
- Social Selling Cadence - Cadence templates, reminder closed loop, performance visualization
- Social Referral & Campaign Execution - Efficient planning, precise tracking, incentive closed loop
🛎️ Customer Service & Collaboration Loop
- WeCom Service Desk & Ticket Sync - Auto ticketing, collaboration closed loop, knowledge retention
- CS & Ops Collaboration - Unified view, collaboration tasks, report outreach
📊 Analytics & Insights
- Social Touchpoint Dashboard - Global perspective, real-time alerts, multi-dimensional analysis
- Customer Profile & Behavioral Insights - Complete profiling, behavioral analysis, insight reports
📱 Mobile Frontline Capabilities
- Location Check-in & Visit Tracking - Real recording, task collaboration, review & improvement
- Voice-to-Text & Insight Extraction - Real-time transcription, insight extraction, knowledge retention
- Offline Messaging & Alerts - Message reliability, alerting mechanisms, priority management
- Mobile Approval & Code-based Operations - On-the-go approval, code scanning operations, transparent processes
🤖 AIGC-driven Automation & Intelligence
- AI-driven Outreach Recommendation - Intelligent strategy, efficiency improvement, continuous learning
- AI Conversation Quality Assurance - High-coverage QA, multi-dimensional scoring, remediation closed loop
- AI Coaching & Playbook Enhancement - Scenario simulation, real-time feedback, knowledge retention
- Generative Content Acceleration - Rapid generation, brand consistency, efficient approval
🧩 Platform Ecosystem & Extensibility
- Open Platform & Plugin Marketplace - Open capabilities, security approval, tenant installation
- Data Hub & External APIs - Unified data model, flexible output, permissions & security
- Workflow Orchestration & Automation - Low-code orchestration, cross-system collaboration, monitoring & compensation
- Unified SSO & Private Deployment - Unified login experience, enhanced security, private deployment control
⚖️ Compliance, Security & Risk Control
- Conversation Compliance & Archiving - Real-time monitoring, complete archival, convenient auditing
- Account Security & Risk Alerts - Behavior monitoring, risk alerts, response closed loop
Return to Business Scenario Overview or continue exploring other business domains.