Primary Use Case: WeCom Mini Program Commerce

Background Overview

Customers expect seamless shopping experiences within WeCom. Without mini-program integration, e-commerce is fragmented and conversion rates suffer. This primary use case describes mini-program commerce, order management, and incentive tracking for social commerce success.

Goals & Value

• Seamless Ordering: Smooth in-app shopping experience.
• Order Sync: Synchronized order management across systems.
• Commission & Incentives: Track and reward sales performance.
• Conversion Optimization: Maximize e-commerce conversion rates.

Participating Roles

• E-commerce Manager: Manage mini-program commerce operations.
• Sales Representatives: Use mini-programs for customer sales.
• Customer Service: Handle mini-program orders and inquiries.
• Finance: Track commissions and incentive payments.
• IT Team: Maintain mini-program infrastructure.

Primary Scenario User Story

As a customer, I want to browse and purchase products directly in WeCom, so that I can complete transactions without leaving the app.

Sub-scenario Details

Sub-scenario A: Product Catalog & Display

• Roles & Triggers: Need to display products in mini-program.
• Main Process:
  1. Sync product catalog from e-commerce system.
  2. Display products with images, descriptions, prices.
  3. Support product search and filtering.
  4. Update product information in real-time.
• Success Criteria: Complete product display; accurate information; easy navigation.
• Exceptions & Risk Control: Sync failures; outdated information; display errors.
• **Metric Suggestions: Product accuracy, search success rate, navigation effectiveness.

Sub-scenario B: Shopping Cart & Checkout

• Roles & Triggers: Customer adds items to cart and checks out.
• Main Process:
  1. Add products to shopping cart.
  2. Review cart and apply coupons/discounts.
  3. Complete checkout process.
  4. Receive order confirmation and tracking.
• Success Criteria: Smooth checkout; payment processing; order confirmation.
• Exceptions & Risk Control: Payment failures; cart errors; confirmation issues.
• **Metric Suggestions: Conversion rate, checkout completion, payment success.

Sub-scenario C: Order Management & Fulfillment

• Roles & Triggers: Need to manage orders and fulfillment.
• Main Process:
  1. Receive and process orders.
  2. Update order status and tracking.
  3. Handle order changes and cancellations.
  4. Coordinate with fulfillment systems.
• Success Criteria: Accurate order processing; timely updates; proper fulfillment.
• Exceptions & Risk Control: Order errors; fulfillment delays; status update failures.
• **Metric Suggestions: Order accuracy, fulfillment time, status update rate.

Sub-scenario D: Commission & Incentive Tracking

• Roles & Triggers: Need to track sales commissions.
• Main Process:
  1. Track sales by representative.
  2. Calculate commissions and incentives.
  3. Generate payout reports.
  4. Process commission payments.
• Success Criteria: Accurate tracking; correct calculations; timely payments.
• Exceptions & Risk Control: Calculation errors; payment delays; tracking issues.
• **Metric Suggestions: Commission accuracy, payment timeliness, tracking completeness.

Scenario-level Test Case Examples

Test Preparation: Prepare mini-program platform, e-commerce system, payment gateway, and commission tracking system.

Test Case A-1: Product Purchase (Positive)

• Prerequisites: Customer browsing mini-program.
• Steps:
  1. Customer adds product to cart.
  2. Completes checkout and payment.
• Expected Results:
  • Product added to cart successfully.
  • Payment processed successfully.
  • Order confirmation received.

Test Case B-1: Commission Calculation (Negative)

• Prerequisites: Sale completed by representative.
• Steps:
  1. Track sale and calculate commission.
  2. Generate commission report.
• Expected Results:
  • Sale tracked accurately.
  • Commission calculated correctly.
  • Report generated for payment processing.

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