Primary Use Case: WeCom Content Hub & Campaign Orchestration

Background Overview

Content operations need centralized asset management and automated campaign execution. Without unified tools, content distribution is inefficient and campaign performance is hard to track. This primary use case describes asset management, content distribution, and campaign automation to streamline content operations.

Goals & Value

• Unified Asset Management: Centralized storage and organization of all content assets.
• Campaign Orchestration: Automated scheduling and distribution of content.
• Automated Execution: Automated workflows for content publishing and tracking.
• Performance Analytics: Real-time tracking of content performance and engagement.

Participating Roles

• Content Operations: Create, manage, and distribute content assets.
• Marketing: Plan and execute content campaigns.
• Design: Create visual assets and creative materials.
• Data Analytics: Track performance and optimize content strategy.
• Management: Review campaign effectiveness and ROI.

Primary Scenario User Story

As a content operations manager, I want to manage all assets in one place and automate campaign distribution, so that I can improve efficiency and campaign performance.

Sub-scenario Details

Sub-scenario A: Asset Management & Organization

• Roles & Triggers: Need to organize and manage content assets.
• Main Process:
  1. Upload assets (images, videos, documents) to centralized library.
  2. Tag and categorize assets for easy search and retrieval.
  3. Version control and approval workflows for asset updates.
  4. Set usage permissions and access controls.
• Success Criteria: Organized asset library; easy search; secure access.
• Exceptions & Risk Control: File corruption handling; storage quota management; access audit logs.
• Metric Suggestions: Asset search time, library organization, user satisfaction.

Sub-scenario B: Campaign Design & Scheduling

• Roles & Triggers: Need to plan and schedule content campaigns.
• Main Process:
  1. Design campaign workflows with content sequences.
  2. Set target audiences and distribution schedules.
  3. Configure A/B tests for different content variations.
  4. Schedule automated content distribution.
• Success Criteria: Effective campaign design; accurate targeting; smooth execution.
• Exceptions & Risk Control: Campaign failure handling; audience overlap prevention; content approval tracking.
• Metric Suggestions: Campaign success rate, audience engagement, automation efficiency.

Sub-scenario C: Automated Content Distribution

• Roles & Triggers: Need to distribute content automatically across channels.
• Main Process:
  1. Automatically distribute content to designated channels (WeCom, groups).
  2. Personalize content based on audience segments.
  3. Track distribution success and error handling.
  4. Send notifications for successful or failed distributions.
• Success Criteria: Successful distribution; high engagement; error handling.
• Exceptions & Risk Control: Distribution failure recovery; channel quota management; content format validation.
• Metric Suggestions: Distribution success rate, engagement rate, error rate.

Sub-scenario D: Performance Tracking & Optimization

• Roles & Triggers: Need to measure and improve campaign performance.
• Main Process:
  1. Track content engagement metrics (views, clicks, shares).
  2. Analyze performance by audience, channel, and content type.
  3. Generate performance reports and insights.
  4. Optimize future campaigns based on performance data.
• Success Criteria: Accurate metrics; actionable insights; continuous improvement.
• Exceptions & Risk Control: Data accuracy validation; metric definition alignment; report generation reliability.
• Metric Suggestions: Content engagement rate, campaign ROI, optimization impact.

Scenario-level Test Case Examples

Test Preparation: Prepare content management system, campaign scheduler, distribution tools, and analytics dashboards.

Test Case A-1: Asset Upload & Organization (Positive)

• Prerequisites: Content assets ready for upload.
• Steps:
  1. Upload multiple asset files.
  2. Tag and categorize assets.
• Expected Results:
  • Assets successfully uploaded and stored.
  • Easy search and retrieval through tags.
  • Version control maintained for updates.

Test Case B-1: Automated Campaign Distribution (Negative)

• Prerequisites: Campaign scheduled for distribution.
• Steps:
  1. Campaign reaches scheduled distribution time.
  2. Monitor distribution process.
• Expected Results:
  • Content automatically distributed to target channels.
  • Distribution status tracked and reported.
  • Errors handled with retry mechanisms.

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